Posts

Social Listening: Duolingo

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This week's blog post is going to be all about Duolingo, the brand that teaches you new languages. Duolingo has become the most popular language-learning app over recent years, with more than 500 million registered users. Duolingo is being praised by people everywhere and has a 4.7/5 star rating according to 1.3 million ratings on the Apple App Store alone. What made me interested in this brand was just how active they are on social media and replying to customers. Duolingo’s value proposition is to offer a fun free way to learn a new language. They want to motivate people into learning a new language and have made it engaging and fun to do something that people would typically find difficult to do. When talking about the mission of this company in April of 2020, CEO: Luis von Ahn stated it was “ to develop the best education in the world and make it universally available…” Fast forward to 2022 and this mission still applies and relates to how Duolingo chooses to do business. On Tw...
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CAMP, Campbell, and Candles!

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 Have you ever been sitting around thinking to yourself, man I really wish I had a candle that reminded you of that classic Campbell’s chicken noodle soup... I'm willing to bet that you never have and neither have I. However, now you can not only think about it but act upon it. Get yourself a candle made from the creative minds of CAMP   smelling like Campbell's famous chicken noodle soup; if chicken noodle soup isn’t your cup of soup don't worry they also have a tomato soup and grilled cheese scent. When I first read about Campbell releasing candles, I immediately thought back to when Mcdonalds did the same thing a few years ago and not only how ridiculous the idea was but also how successful it was in drawing interest and promoting McDonalds in general. I think that Campbell's is trying to replicate not only the campaign but hopefully the success that McDonalds received in response to their campaign. They started this campaign to help recover some of the revenue they ...
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About me

 Hello and welcome to my blog! My name is Brady Scroggins and I am currently enrolled at LBCC with the goal of earning a degree in Business Administration. I decided to take this class so that I could learn more about how marketing works and hopefully be able to apply that knowledge in the future. Most importantly I want to learn why and how the marketing campaigns that look so ridiculous and unsuccessful actually excel. Outside of school I enjoy playing and watching sports more specifically football, basketball, and baseball.
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